De social media accounts van een museum worden vaak beheerd door de afdeling Marketing, maar is dat terecht? Social media zijn geen (traditionele) marketing tool maar een manier voor musea om ook buiten de eigen muren in gesprek te gaan met mensen. Abhay Adhikari (PhD) works globally with private and public sector organisations to develop digital engagement projects that focus on social impact, empathy and audience engagement. He has created strategic programmes that have been commissioned by organisations such as the Guardian, Google and Nesta. He also leads the Urban Sustainable Development Lab, which was named as one of UK’s 50 radical-thinking projects by the Observer newspaper. Abhay works with…